India’s pet market is no longer a small niche built only around dog food and collars. Urban pet parents now look for nutrition advice, vet access, grooming, toys, training, insurance, boarding, supplements, and safer everyday products. That creates room for new pet startups, but it also raises the bar. This guide breaks down when to start branding, what to build first, what Indian pet startups can learn from successful brands, and the mistakes that make a new brand forgettab