The rise of pet supplements in India comes from three clear changes. First, pet ownership has become more urban and more emotional. In cities, dogs and cats often live indoors, sleep inside the home, and eat packaged food or home-cooked meals. Pet parents notice coat quality, digestion, stool health, mobility, appetite, and mood more closely than before. Second, veterinary care has become more accessible in large cities. Many vets now recommend supportive nutrition alon