Avant Furst: Avanti Pet Care’s Bold Leap Into India’s Pet Food Space

Hyderabad-based Avanti Feeds Ltd, a leading name in India’s aquaculture industry, has officially entered the booming pet care market with the launch of Avant Furst—a premium cat food brand under its newly formed subsidiary, Avanti Pet Care. The launch on March 2, 2025, drew attention from over 100 leading veterinarians in the companion animal space, signaling a science-first approach to its foray into pet nutrition.

🐾 A Strategic Shift From Shrimp to Pets

With roots in aquaculture since 1993, Avanti’s move into the pet care segment reflects a sharp pivot to capitalize on India’s rapidly expanding pet food market. Avant Furst is the company’s first step toward building a comprehensive range of pet nutrition solutions.

Powered by Global Partnerships

To bring Avant Furst to life, Avanti Pet Care partnered with Thailand’s Bluefalo Group, combining its own manufacturing vision with Bluefalo’s global R&D expertise in pet nutrition. This collaboration ensures premium quality and innovation across all product lines.

Future-Ready: Expanding Beyond Cats

While Avant Furst begins with premium cat food offerings, Avanti has a clear roadmap for the future. By late 2025, it plans to introduce dry, wet, and treat formats for both cats and dogs—cementing its position as a holistic pet food brand.

Hyderabad Hub for Pet Nutrition

A state-of-the-art pet food manufacturing facility is also in the pipeline for Hyderabad. This facility aims to deliver consistent quality while meeting the growing demand for locally produced, premium pet food.

👁️ Leadership With Vision

Dr. Indra Kumar Alluri, Chairman & MD of Avanti Group, shared his commitment to the segment, stating: “Nutrition is the foundation of a pet’s health and happiness. We are here to redefine it with science and care.”

Market Reactions and Business Implications

Avanti’s diversification strategy is already resonating with investors. Following the announcement, Avanti Feeds’ stock surged by 6–10%, hitting a 52-week high of ₹810—a strong signal of confidence in the pet care venture.

PetPitch India Insight

Avant Furst represents more than a product launch; it marks the beginning of Avanti Pet Care’s ambition to disrupt India’s premium pet food segment. With strong veterinary backing, global partnerships, and a clear expansion roadmap, Avanti is positioning itself as a serious contender in the domestic and international pet care markets.