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Desk
18 Nov 2024
Rising Demand and Top Brands Driving Innovation in India's Booming Pet Food Industry
As more families adopt pets—particularly dogs and cats—there is a rising demand for high-quality pet food products. The market is expected to reach approximately $843.89 million by 2024 with a CAGR of 15.37% through 2030. The Indian pet food market is rapidly evolving, driven by increasing pet ownership, urbanization, and rising disposable incomes. Here’s a closer look at some of the prominent brands shaping this landscape:
The top 5 pet food brands in India, known for their quality and popularity among pet owners, are:
Royal Canin Renowned for its breed-specific and tailored nutrition, Royal Canin is a favorite among pet parents looking for premium-quality food for dogs and cats.
Key Features: Offers specialized formulas designed to meet the unique dietary needs of different breeds, ages, and health conditions, ensuring optimal nutrition for pets.
Drools: A homegrown brand offering affordable pet food options enriched with essential nutrients for optimal pet health. The most recognised brand due to celebrity endorsements.
Key Features: Drools offers a diverse range of products for dogs and cats, including dry and wet foods, treats, and supplements targeting specific health concerns like obesity and gastrointestinal health. The brand has successfully leveraged multiple distribution channels, including e-commerce platforms and veterinary clinics, contributing to its rapid growth.
3. Pedigree: A widely trusted name, Pedigree provides balanced meals for dogs, focusing on taste, nutrition, and accessibility across various price ranges. Having an advantage due to first entrant in India. The Packaging is bright and easily recognisable.
Key Features: Known for its commitment to quality and affordability, Pedigree has established a strong presence in the market, making it accessible to a broad audience of pet owners.
4. Farmina N&DKnown for its grain-free and low-grain formulas, Farmina delivers high-protein
ingredients crafted to suit a pet's natural dietary needs.
Key Features: Emphasizes natural ingredients and high protein content to support the health and vitality of pets, catering to the growing demand for premium nutrition.
Nutrimax: Backed by the Allana Group, Nutrimax is gaining attention for its human-grade, affordable pet food solutions tailored for dogs in India. The recent entrant in the Pet food industry has gained number of pet followers. With a state-of-the-art manufacturing facility in Telangana, it caters to the growing demand for affordable yet premium-quality pet nutrition.
Key Features: Focuses on delivering quality nutrition at competitive prices, appealing to budget-conscious consumers without compromising on quality.
As the Indian pet food market continues to grow with emerging brands like Royal Canin, Drools, Pedigree, Farmina N&D, and Nutrimax leading the way, it is essential for companies to focus on product innovation and effective marketing strategies. By addressing consumer demands for premium quality and tailored nutrition while leveraging online platforms for distribution, brands can capture significant market share in this vibrant industry.