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15 Jun 2025
Desk
For decades, the role of a veterinarian was clear-cut: diagnose, treat, and care for animals. But in 2025, the landscape has shifted. The pet care industry is booming, with innovations in nutrition, wellness, tech, and communication redefining how we serve pets and their parents. The question now is: are veterinarians leading this evolution—or lagging behind it?
Now is the age of the vetpreneur.
Designation: Veterinary Gynecologist and Vetpreneur, Co-Founder of BUEZA PETS
Company: BUEZA PETS PVT LTD
A Vetpreneur is not just a vet with a business card. It's a veterinarian who thinks beyond the clinic, identifying problems in the ecosystem and building scalable solutions. Whether it's formulating evidence-based products, creating educational platforms, launching pet health tech, or advocating through media, vet entrepreneurs are shaping the future of how pet care works in the real world.
But let's be honest: we weren't trained for this.
Veterinary education equips us with the skills to save lives rather than merely pitching ideas, reading market trends, or running marketing campaigns. For most of us, terms like branding, user experience, or digital strategy feel far removed from clinical practice. And yet, these are precisely the tools needed to bring our expertise to a broader audience in a way that is both impactful and sustainable.
The pet care industry in India alone is expected to surpass ₹10,000 crore in the next few years. Private players are investing heavily in nutrition, grooming, supplements, and digital health platforms. But how many of these are being designed by veterinarians? Far too few.
That's a missed opportunity—not just for vets but for the industry at large.
Veterinarians bring something no spreadsheet or marketing agency can replicate: clinical insight and ethical grounding. We've seen the consequences of poor-quality products, misinformation, and reactive pet parenting. Who better than us to create more innovative, safer, more compassionate solutions? Your role is not just important, it's indispensable.
The path isn't easy. Entrepreneurship demands stepping outside our comfort zone, learning new skills, and sometimes facing resistance from our professional circles. But it also offers freedom—the freedom to design systems that work better, reach further, and heal more.
Holistically, imagine the impact we can make, the lives we can touch, and the industry we can transform.
Some vetpreneurs are launching startups. Others are building community education channels. Some are exploring content creation, teleconsulting, or developing wellness products. There's no single blueprint—but one common thread is the drive to create lasting change.
For young vets and students reading this, your degree is just the start. If you see a problem—solve it. If you have an idea—test it. Don't wait for permission. Take the initiative, learn the basics of business, connect with mentors, and believe that your clinical background is your biggest strength, not a limitation.
The pet care industry doesn't just need more innovation—it requires the right kind of innovation. Rooted in compassion. Guided by science and built by vets.
This is your moment.
The stethoscope and the startup aren't opposites—they're allies. And the future of pet care is waiting for you to lead it. The potential for growth and impact in this industry is immense, and it's time for us to seize these opportunities.
Article Contributed:
Name: Dr. Abid Hussain
Designation: Veterinary Gynecologist and Vetpreneur, Co-Founder of BUEZA PETS
Company: BUEZA PETS PVT LTD