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Desk
11 Oct 2025
Bowlers teams up with cricket star Shubman Gill, turning the game on its head to celebrate love, nutrition, and mindful pet parenting.
Bowlers, India’s trusted dog nutrition brand from Allana Pet Solutions (APS) — the pet food division of Allana Consumer Products Ltd. (ACPL) — has announced an exciting collaboration with cricket star Shubman Gill as its brand ambassador. The partnership underscores Bowlers’ mission to strengthen the bond between pets and their parents while promoting science-backed, balanced nutrition for dogs across India.
The new “Bowlers X Shubman Gill” campaign draws a heartfelt parallel between cricket and pet parenting — emphasizing that just as every batsman needs a bowler to win, every pet needs a caring parent for love, nutrition, and companionship.
In a creative twist, the campaign features Shubman Gill not as a batsman, but as a bowler — a symbolic role reversal representing how dogs are “bowled over” by the affection and care of their families. The campaign celebrates this partnership of love and trust that mirrors the teamwork between bowlers and batsmen on the field.
Set to roll out nationwide, the campaign will extend through immersive digital experiences, regional activations, and exclusive contests offering signed merchandise from Shubman Gill. The initiative will also reach audiences through OOH, radio, cinema advertising, RWA sampling programs, and cricket tournament collaborations, driving awareness around the importance of balanced pet nutrition.
Nitin Kulkarni, Business Head, Allana Pet Solutions, said,
“Our partnership with Shubman Gill marks a milestone in Bowlers’ journey to make premium, science-backed nutrition accessible to pet parents across India. His values of discipline and performance perfectly reflect what we stand for — quality, safety, and well-being.”
Shubman Gill, Skipper, Indian Test Cricket Team, added,
“Just like athletes rely on optimal nutrition for peak performance, our pets deserve the same level of care. I’m thrilled to partner with Bowlers to promote mindful pet parenting across India.”
Bowlers’ product range includes dry and wet food for puppies, adults, and large breeds, along with treats like high-protein jerky sticks and meat bars. Each recipe is developed by veterinary nutritionists, tailored for India’s diverse climate and pet needs, and manufactured at Asia’s largest automated pet food facility in Zaheerabad, Telangana.
With this partnership, Bowlers continues to bowl over hearts — blending trust, science, and love to redefine pet nutrition in India.In a creative twist, the campaign shows Shubman Gill not as a batsman but as a bowler — a symbolic role reversal that illustrates how dogs are “bowled over” by the love and care of their families. The campaign highlights this bond of love and trust, echoing the teamwork of bowlers and batsmen on the field.