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Desk
8 Sept 2026
Lickicious raises 19 crore to build capacity capability and category for trusted pet nutrition
From a PetPitch India lens, Lickicious’ latest funding round is more than a capital raise — it’s a signal that India’s pet-food market is maturing from distribution-led growth to product-led, trust-driven scale.
Backed by Prath Ventures, with participation from Atomberg founders and senior CXOs, Lickicious is deploying ₹19 crore across Capacity, Capability, and Category — expanding into a 60,000 sq ft manufacturing and distribution hub, strengthening R&D and quality, and moving into new products, formats, and channels.
“A good-looking bag can win the first order. Only good food wins the next ten,” said Shashwat Sahai, Co-founder, Nuvexo Wellness Private Limited. “Our next phase is not only about selling more, but also about building the capabilities required to become a much larger pet food company: better products, stronger manufacturing, a stronger brand and the people who can build all three.”
“We are investing in Capacity, Capability and Category together. We want greater control over how our products are developed and made, while expanding the number of categories and channels in which Lickicious can compete. ₹100 crore in annual revenue is an important milestone for us, but the larger ambition is to build one of India’s top three pet food companies over the next decade,” Sahai added.
PetPitch India View – 3 Key Takeaways:
Manufacturing as Moat: In-house capacity gives Lickicious tighter quality control and supply reliability — a critical differentiator in a market where trust is the new currency.
Beyond Digital-First: The shift to omnichannel and multi-category reflects confidence in brand equity and product repeatability — not just performance marketing.
₹100 Crore Ambition: A clear, measurable target that positions Lickicious among the few Indian pet-food startups aiming for top-three industry status within a decade.
As PetPitch India tracks the evolution of homegrown pet brands, Lickicious’ blueprint — product first, scale second — sets a compelling benchmark for what’s next in Indian pet nutrition.