The Rise of Sustainable Pet Products: Focus on Insect-Based Pet Food

Sunil Dcosta

11 Jul 2024

Insect-Based Pet Food Gains Traction: European and Asian Markets Lead Sustainable Pet Nutrition Revolution with Rising Demand and Innovative Products Fueled by Environmental Concerns

As environmental concerns intensify, pet owners are increasingly seeking sustainable products for their furry companions. One notable trend in this market is the demand for insect-based pet food. This shift reflects broader sustainability goals, as insect protein offers numerous environmental benefits compared to traditional meat sources. This essay explores the demand for insect-based pet food in Europe and Asia, highlighting key statistics and market drivers.

Environmental Benefits Driving Demand

Insect protein is touted for its lower environmental footprint. Insects require less land, water, and feed to produce the same amount of protein as traditional livestock. Moreover, they emit fewer greenhouse gases, making them a more sustainable choice. These benefits resonate with eco-conscious consumers, propelling the growth of insect-based pet food.

European Market Demand

Europe has been at the forefront of adopting insect-based pet food, driven by stringent environmental regulations and a strong culture of sustainability.

Market Size and Growth: According to a report by Research and Markets, the European insect protein market for pet food was valued at approximately USD 25 million in 2020 and is projected to reach USD 100 million by 2025, growing at a CAGR of 30.0% during the forecast period.
Consumer Preferences: A 2021 survey by Mintel indicated that 34% of European pet owners are willing to try insect-based pet food, reflecting a growing acceptance.
Product Availability: Major brands like Yora, Entoma Petfood, and Tomojo have introduced insect-based products, expanding their market presence across Europe. Retailers and online platforms report increased sales, with some noting a year-on-year growth rate of over 40%.
Regulatory Support: The European Food Safety Authority (EFSA) has approved several insect species for use in pet food, facilitating market expansion. This regulatory backing provides a foundation for continued growth.

Asian Market Demand

Asia, with its diverse pet food market, is also witnessing a rise in demand for insect-based products. The region's growing middle class and increasing pet ownership rates are significant factors driving this trend.

Market Size and Growth: The Asian insect-based pet food market was estimated at USD 15 million in 2020 and is expected to grow to USD 70 million by 2025, with a CAGR of 35.0%, according to Grand View Research.
Consumer Trends: Research by Euromonitor International in 2022 revealed that around 28% of pet owners in urban Asia are open to the idea of insect-based pet food. This figure is higher in metropolitan areas with younger, environmentally conscious consumers.
Local Brands and Innovation: Companies like Protix, Protenga, Kovai BSF have established a presence in Asian markets, offering a variety of insect-based pet foods and ingredients. Local startups are also emerging, developing innovative products tailored to regional preferences.
Government Initiatives: Governments in countries like China and South Korea are investing in insect farming technology as part of broader sustainability initiatives. These efforts are expected to boost the availability and affordability of insect-based pet food.

Challenges and Future Outlook

Despite the positive trends, challenges remain. Consumer education is crucial to overcoming skepticism about feeding pets insects. Marketing strategies emphasizing the nutritional benefits and sustainability of insect protein are essential. Additionally, scaling production to meet growing demand without compromising quality will be critical.

Looking ahead, the insect-based pet food market is poised for significant growth. With Europe and Asia leading the way, the global market is expected to expand rapidly, driven by environmental concerns and changing consumer preferences. As awareness and acceptance continue to rise, insect-based pet food could become a mainstream choice, contributing to a more sustainable future for the pet food industry.

According to the Founder of Kovai BSF, Anupa Velusamy "The insect sector has grown significantly in recent years, offering advantages over traditional livestock, such as upcycling organic waste and having a lower environmental impact. With over one billion euros in investments and a projected compound annual growth rate (CAGR) of 12% from 2022 to 2027, insect farming is providing the necessary volume of alternative protein for pets. Insects, considered six-legged livestock, meet the rising demand for animal-based foods driven by a growing human population and pet owners' preference for high-protein pet foods. Insects meet both future sustainability demands and current pet health needs, providing a rare blend of high protein and hypoallergenic properties. BSFL oil, rich in Omega and Lauric acid, promises to revolutionize pet nutrition.

Conclusion:

The demand for insect-based pet food in Europe and Asia is on an upward trajectory, driven by sustainability goals and supported by regulatory frameworks. As both markets continue to grow, they set a precedent for the global pet food industry, highlighting the potential of innovative, eco-friendly products to meet the needs of conscientious consumers.